Actor Will Smith last night became the latest celebrity to not fall to his death near the Kauri Cliffs resort in Northland.
Stories flooded the internet yesterday stating the Men In Black star had died while filming in New Zealand.

The false report came from the Outrageous Fortune actress Robyn Malcolm fall from the same cliffs, near Matauri Bay.

Internet hoaxes have plagued the five-star resort, located 17km north of Kerikeri. A report from a website pulled stunts with the false rumour saying:
"Actor Will Smith died while filming a movie in New Zealand early this morning - May 29, 2011. Preliminary reports from New Zealand Police officials indicate that the actor fell more than 60 feet to his death on the Kauri Cliffs while on-set. Specific details are not yet available. The accident occurred at approximately 4:30 a.m. (UTC/GMT +12). "

Plenty of folks on Twitter and Facebook are sending messages that Will Smith died on May 28, 2011. Some suggest that he died of a drug overdose. There are others that say he died in a car accident.

In 2006, Tom Hanks didn't die there, while two years later, Tom Cruise didn't meet a similar fate.

The fictitious curse also ensnared Jeff Goldblum and Orlando Bloom.

The first fake story was later traced to fakeawish.com, a site that serves as a fake news generator and allows users to plug a celebrity's name into made-up stories.

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